Changing negative attitudes through sport sponsorship: a gender perspective in Brazil
نویسندگان
چکیده
منابع مشابه
Potential negative outcomes from sponsorship for a sport property
Sponsorship funding has become a staple source of revenues for many sport events, but there are two types of potentially negative outcomes for properties that may be associated with it: operational risk and reputational risk. Operational risk occurs when sponsors insist on changing the rules or format of the event, or when they exercise undue influence on its content, timing, location or partic...
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the purpose of this study was to investigate the attitudes of managers in private companies towards sport sponsorship as an advertising tool. the method of this study was descriptive and survey and it was practical. the statistical population of research included all chief managers (executive officers, financial officers or sales officers) of private large productive companies in esfahan that w...
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ژورنال
عنوان ژورنال: Revista Brasileira de Marketing
سال: 2019
ISSN: 2177-5184
DOI: 10.5585/remark.v18i4.16384